Strategic Copywriting for Wellness Brands

Your brand is rooted in intention, balance, and integrity. The words you choose should be too.

I help wellness founders, yoga platforms, holistic therapists and wellness retreats develop clear, compelling messaging that reflects who they are—and connects deeply with the people they serve.

Drawing on decades of brand strategy, lived experience in the wellness world, and a tone of voice that blends empathy with clarity, I create:

• Website copy that reflects your values and vision

• Tone of voice development that ensures consistency

• SEO content that speaks human while ranking smart

• Brand storytelling that invites trust and loyalty
  

My wellness clients include:

• HOOKE London (pioneering member-based healthcare)

• British Wheel of Yoga (charity dedicated to promoting a greater understanding of yoga and its safe practice through experience, education, study and training)

• BoPoWorks (body positive wellness centre for mind - body balance)

• The Global Retreat Company (global retreats validated by independent reviews)

• Indigo8 PR Communications Consultancy (communications agency offering consultancy & creative strategy for travel, wellbeing and lifestyle brands)

• Four Seasons Maldives AyurMa Spa (ayurveda, planetary wellbeing, yoga therapy and wellness)

• Minty Ink Copy Agency (copy and identities for international wellness and hospitality clients)

• Avalon at Broughton Sanctuary (UK's leading wellbeing centre)

• The Original Mayr Medical Resort (a place of regeneration and renewal for mind, body and soul)

What makes wellness copy different?

Your audience isn’t looking for loud claims or hard sells. They’re looking for honesty, resonance, and guidance. My role is to find the language that carries both the soul of your brand and the strategic clarity to support growth.

Let’s create copy that:

• Captures your essence

• Guides readers with calm clarity

• Converts ethically and intuitively

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