
Travel & Hospitality Copywriting
Strategic storytelling for stays that stay with you.
Copywriting for Travel and Hospitality Brands
Great hospitality brands do more than host - they tell a story.
Through every touchpoint, from homepage to checkout, your voice matters.
I help boutique hotels, wellness retreats, luxury resorts and regenerative travel brands express their unique perspective with copy that captures imagination and inspires bookings.
From five-star properties to soulful hideaways, I create:
Website copy that brings your location and experience to life
Messaging strategy to clarify your offer and tone of voice
SEO content that blends editorial depth with visibility
Sales pages and brand storytelling that drive direct bookings
My travel and hospitality clients include:
The Global Retreat Company (global retreats validated by independent reviews)
Indigo8 PR Communications Consultancy (communications agency offering consultancy & creative strategy for travel, wellbeing and lifestyle brands)
Minty Ink Copy Agency (copy and identities for international wellness and hospitality clients)
Euphoria Retreat, Greece (360-blend of ancient Greek and Chinese therapies and medical interventions)
Four Seasons (luxury hotels and resorts worldwide)
Thanos Hotels (family-owned luxury hotels in Cyrpus and Greece incl. The Annabelle and The Almyra)
Broughton Sanctuary (experience-based holidays)
Why strategic copy matters in travel
Your audience is dreaming, planning, anticipating. What you say - and how you say it - must resonate emotionally, but also lead them confidently toward booking.
With a background in global advertising and a niche in wellness travel, I help you strike a balance between editorial beauty and commercial clarity.
Let’s write copy that:
Captures your essence
Engages potential guests
Converts browsers into bookings
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