FAQs |

Lucy Edge

What types of clients do you work with?

I work with wellness brands, boutique hotels, sustainable travel companies, ethical lifestyle startups, and purpose-led founders looking to align strategy with story.

What kind of copy do you write?

Website copy, tone of voice guides, messaging frameworks, email sequences, SEO blog content, and brand narratives.

Do you offer strategy as well as writing?

Yes. I offer brand messaging strategy alongside writing, so your copy is grounded in clear positioning, voice and intent.

Can you help me show up in ChatGPT or AI search results?

Yes - my content is SEO-informed and structured to support both traditional search and AI discoverability.

What tools do you work with?

I work with content management systems like Squarespace and Shopify to design and manage purposeful, high-performing websites. For research, ideation and content optimisation, I use leading AI tools including ChatGPT and Claude.

What if I don’t have a clear brand strategy yet?

No problem. Many clients come to me needing help clarifying their positioning and messaging. I can conduct competitive research, help you define your positioning, guide you to a distinctive tone of voice, write your brand narrative, and create a messaging framework that gives your brand direction and consistency.

Can you collaborate with designers or web developers?

Absolutely. I regularly work as part of creative teams, collaborating with web designers, UX experts, brand consultants and digital agencies. I’m happy to fit into your existing team or bring in trusted collaborators if needed.

Do you work internationally?

Yes. While I’m UK-based, I work with clients all over the world - from luxury spas in Europe to ethical fashion brands in Goa and wellness startups in North America.

How do we start working together?

Start by sending me a note via my contact form or email. I’ll be in touch to book a discovery call so I can learn about your project and talk you through the best way we can work together.

What are your rates?

Every project is unique, so I provide quotes based on your specific goals, timelines, and deliverables. After our initial discovery call, I’ll put together a clear, no-surprises proposal for you to review.

Do you offer retainer packages?

Yes, for ongoing clients who need regular copywriting or content strategy support, I offer monthly retainers or subscription packages tailored to your needs.

Still have a question? Get in touch and I’ll be happy to help.