Brand messaging now needs to do more than connect - it must help AI understand and surface your voice. In this practical guide, Lucy Edge shares how purpose-led brands can craft messaging that resonates with people and performs across search, SEO and AI platforms.

Wellness brands often sound serene - and exactly the same. Here’s how to create a distinctive voice that truly resonates, with real-world brand examples.

The best brands don’t just tell stories — they build places. Here’s how Guinness, Lily’s Kitchen, and Poretti craft worlds their customers want to return to.

What a heritage whisky brand and a wellness startup taught me about brand strategy, clarity, and standing out without shouting.