Copywriting for Ethical Lifestyle Brands

You’re building something that matters. A brand grounded in values, creativity, and cultural intelligence.

I work with ethical fashion brands, meaningful jewellery brands, clean beauty brands, conscious food and drink makers, sustainable lifestyle startups and regenerative product businesses to create:

• Brand storytelling that aligns mission with message

• Website copy that educates, engages and converts

• Tone of voice guidelines rooted in integrity and originality

• SEO blogs and editorial content that build community

My ethical lifestyle clients include:

• Lily’s Kitchen (proper food for pets)

• NutriCraft (artisan quality ingredients at wholesale prices)

• Rachel Entwistle Jewellery (unusual and unconventional jewellery with meaning beyond a beautiful aesthetic)

• Fara Boutique (effortless looks for strong, carefree women)

• Mosaic Journal (complete a visual daily journal and receive a beautiful album every month)

• Amber Jean Shop (ethically sourced hair pieces for those with alopecia or undergoing chemo)

• Indigo8 PR Communications Consultancy (communications agency offering consultancy & creative strategy for travel, wellbeing and lifestyle brands)

• Norfolk Eye Pillows (handmade plain and embroidered lavender eye pillows to relax and unwind - my own side hustle!)

Why ethical brands need intentional copy

You’re speaking to a values-led audience that sees through greenwashing. That means your words must be thoughtful, transparent and emotionally intelligent.

I help purpose-driven founders find the sweet spot between storytelling and strategy - without sacrificing soul.

Let’s create copy that:

• Expresses your ethics with clarity

• Connects with conscious consumers

• Drives growth through trust

Back to Home | Read FAQs | Get in touch I Review my portfolio I Read my blog