Tone of voice strategy for conscious brands

Purpose-led brands need a voice that feels consistent, authentic, and unmistakably their own.

Whether you’re a founder-led startup or a growing ethical business, I help you define how your brand sounds so every touchpoint - from packaging to press releases - feels aligned, intelligent and emotionally resonant.

My tone of voice services include:

• Tone of voice guides

• Brand language frameworks

• Foundational messaging documents

• Copy coaching for internal teams

My tone of voice clients include:

• Jackpot Peanut Butter (authentic, down-to-earth American peanut butter rooted in rock 'n' roll)

• Lily’s Kitchen (proper food for pets)

• HOOKE London (pioneering member-based healthcare)

• NutriCraft (artisan quality ingredients at wholesale prices)

• Rachel Entwistle Jewellery (unusual and unconventional jewellery with meaning beyond a beautiful aesthetic)

• Fara Boutique (effortless looks for strong, carefree women)

• BoPo Works (body positive wellness centre for mind - body balance)

• Euphoria Retreat, Greece (360-blend of ancient Greek and Chinese therapies and medical interventions)

• Norfolk Eye Pillows (handmade plain and embroidered lavender eye pillows to relax and unwind - my own side hustle!)

Why tone of voice matters

In a crowded, commoditised space, your voice is one of the few things that can't be copied. Done well, it builds trust, recognition and emotional equity over time.

A tone of voice strategy bridges the gap between brand purpose and day-to-day execution, so your team writes with clarity, and your brand speaks with power.

Let’s create a tone of voice that:

• Sounds like no one else

• Anchors your message in meaning

• Helps your brand show up with clarity and confidence

Back to Home | Read FAQs | Get in touch I Review my portfolio I Read my blog