Indigo8 Travel PR.
Strategy. Copy.
Indigo8 — Conscious Luxury Finds It’s Voice
The Brief
I help this highly successful boutique PR agency specialising in conscious luxury hospitality win pitches and write compelling client communications.
The Strategy (Spine)
Working within their purpose-led luxury space, I create pitch frameworks that uncover what makes each client genuinely distinctive. I develop strategic narratives for press releases, newsletters, trend reports and award submissions that maintain consistent positioning while adapting to different formats.
The Copy (Soul)
From press releases to newsletters, trend round-ups to award submissions, brochures and flyers to podcast pitches, I write copy that balances luxury polish with genuine purpose. No marketing fluff – just compelling stories that editors actually want to share.
The Brand Connection (Heart)
PR materials can be dreadfully boring. I make sure each piece invites real engagement, giving media the substantial angles they need while helping consumers see beyond the glossy surface to the values that matter.
The Impact
Their pitches win more business. Their press releases get picked up more often. Judges at awards comment on the authentic voice in submissions. The blend of strategic thinking and compelling storytelling continues to strengthen their reputation.
My Role Includes: Pitch strategy development, press release writing, newsletter creation, trend analysis, award submission writing, podcast pitch development.
In Action - Click the images below to read the full content.
