Lucy is without doubt one of the best and most interesting planning directors I have worked with. She is very insightful and creative in both her thinking and presentation style, always looking to find a clear and motivational strategic consumer difference for a brand and then presenting it in a persuasive, engaging manner. On a personal basis she is extremely diligent, very hard working and gets on with almost everybody. More importantly she is a delight to have working on your team.
Lucy is an insightful planner. She has the ability to internalise huge amounts of information, both qualitative and quantitative, and distil it into persuasive strategies and ideas. Additionally she writes beautifully, in a compelling and flowing way that is elegant yet precise and concise. Once on the case she is relentless and totally focused, putting in more hours than anyone I know. Her thinking is fresh and human and always actionable.
Lucy is absolutely top of her game. There’s certainly more, but our experience of Lucy’s work includes – great strategic planning, creative & on-point copywriting and deep expertise in the business of consumer marketing.
Lucy brings rigorous thinking, insight and creativity to all her work. She has a great sense of what is needed to deliver against an objective and can unravel complex strategic issues with ease. She loves brands and is particularly strong at creating activist brand platforms that attract large communities of followers. She is equally good at qualitative research – with a talent for empathy, insight and analysis. Lucy is always curious and energetic, plus she’s cool under pressure – perhaps it’s all that yoga!
Lucy approaches all projects in a highly creative way, always looking for original ways to unearth insights; her analysis is always extremely intelligent and she is capable of delivering findings which add genuine value against ridiculous deadlines! On a personal basis, she’s quite simply a delight to work with.
Lucy was a pleasure to work with – she ensured everything produced was on brief, on time, and written in a way that worked for the business. But she also challenged and pushed us to be more creative and made suggestions for how we could use content across multiple channels. Lucy has extensive knowledge about all aspects of copywriting as well as understanding what’s going to have the most impact from a marketing, PR and social media perspective
I engaged Lucy for a day at short notice. She helped me finalise copy of a global brand positioning project. Lucy was determined to nail it and worked well into the night to hit the deadline. I’d use her again.
I engaged Lucy on a fast-paced client project, to which she added tremendous value. She was responsible for developing a brand manifesto and script for a brand film. She delivered high quality work, was a great communicator, met all deadlines, and was overall pleasure to work with. Her knowledge in the yoga space was a huge plus for this particular client and I would highly recommend her for future projects.