Notice
Freelance Planning
Thinking
Someone once said to me that people do their best work in their first six months on a project. I think they were right; we’re fresh, uncontaminated by what went before and we’re able to see things like a ‘normal’ person.
So here’s to freelance planning - to diving in, to curiosity unleashed, to bouncing ‘stupid’ ideas off the people who know stuff, and to the excitement of discovery.
Example
My favourite recent job was bringing new meaning to a generic and clichéd nature-related end line for a major FMCG company. The breakthrough was discovering that in the modern world ‘nature deficit disorder’ is a major social issue and making it the client’s own, elevating the brand’s role as a campaigning brand.
