About

Lucy Edge

I fell in love with writing age seven, when I won a Jimmy Osmond sew-on patch for one of my poems. Winning a camera and a radio cemented the deal.

Landing my first job, as a graduate trainee at JWT, was the realisation of a dream I’d had since I was thirteen, when I created a punk clothing brand for a school advertising project.

I spent the next twenty years working as a Board Planner at AMV, Leo Burnett and Havas amongst others, on global brands including Dettol, McDonald’s and Johnnie Walker.

A career break in the yoga schools of India led to my first book Yoga School Dropout (published by Random House), an ecommerce site called YogaClicks.store – in which everything is created by yoga teachers and students for the yoga community, and two more yoga-themed books.

These days I love combining my insight and language skills to create vivid brands. I can come up with brand ideas, territories, concepts and mission statements. Create your brand’s personality, character, values and purpose. Write tone of voice guides, web copy, handbooks and content.

Please get in touch – it’s lucy@lucyedge.com